Yes… the last post was about three weeks ago. I spoke about how busy I was with the “Breaths of Wood” album, how things were progressing — and then disaster hit.
Let me settle you immediately: this was industry disaster, not personal disaster. (Not an excuse but LIFE)
Murphy’s Law #8756576599: “If something can go wrong… it will.”
First up: WordPress.
Suddenly several problems started crawling out of the woodwork. Before anyone panics — this was not WordPress doing something wrong. It was simply a misalignment between me and the platform at this stage of my journey. I’ll get back to that.
Then SoundCloud.
Their automation system and I had a disagreement. Not their fault. Not my fault. But somewhere in between, we just could not find common ground to solve it.
And then the label…
“You know your deadline is Friday… so where is it?”
My reply: “I’m having some technical issues.”
Their reply: “Please indicate in our contract where that became my problem. This sounds like a YOU problem, not a ME problem.”
Fair enough.
That said — a lot changed in those three weeks.
I met the deadline. Just.
Shifted a few platforms around.
And then decided to go big or go home.
I bought a domain. (YIPPPppppeeeee!!!)
Welcome to Charagma HUB — a name suggested by Jodie (and honestly, it fits perfectly).
For clarity: I am still using WordPress. I simply moved from the old Charagma1 address to my own domain. That alone already changes the game.
Now here is the important part.
Before anyone assumes everything collapsed — let’s turn the table.
There comes a time in your life when you outgrow a tool. The tool still works exactly as it should… it just no longer serves what you need.
Think about your first microphone.
It still works. Probably perfectly.
But at some point you move to a cardioid condenser — not because the first one failed, but because your standards, your workflow, and your expectations evolved.
Platforms are no different.
Over the past few weeks I learned more about platform automation than I ever expected to. It was uncomfortable. It was messy. But it made something very clear:
Just like a microphone, a platform can be outgrown.
As we grow in the industry, certain features stop being luxuries and become necessities. And when there is friction in the system, growth demands movement.
So yes — over the next few weeks you will notice changes.
At one point, all my tracks will temporarily disappear from various DSPs. It will look dramatic. It might even look alarming. But they will return through a new distributor once everything is properly aligned.
The HUB (www.charagma.co.za) is still under construction, but sections are already live and opening as I progress. Contact details are active, so if a link fails during this transition, you can still reach me directly.
The album is done.
The infrastructure is shifting.
The foundation is being rebuilt stronger.
This is my first post from the new WordPress.
Exciting.
A little scary.
Necessary.
Thank you for staying through the shift.
Lastly “Welcome to Charagma HUB.”
This is my latest release. Hope you enjoy it. It is part of the future Avalon Album.